We embrace a holistic process that integrates context, economic viability, sustainability, and community identity to craft design solutions. Our integrated team starts every master planning project with market research, site analysis, and stakeholder engagement to inform this process. The result are flexible, human-centered master plans that can serve the needs of our clients and community over time.

A proactive engagement strategy guides and validates design decisions, ensures authenticity, and provides confidence that the master plan approach will serve the needs of the market and community as a whole. This strategy is specific to each project and can take many forms including direct interviews or community meetings, working sessions, online forums, surveys or part of an overall PR and social media approach.

At the outset of every project, the Mackenzie team works hard to establish a deep understanding of the client's brand identity, culture, mission, and vision. This serves as the foundation for the design process and allow us to develop efficient and flexible solutions to address current and future needs. Through our process of discovery, we base design decisions on the nuances of a specific brand. We believe design excellence is achieved through a holistic design process that integrates function, economic viability, context, performance, and sustainability.